Gore

For 30 years we have been setting the standard for waterproof, windproof, breathable, comfortable, lightweight and packable jackets. But that wasn’t enough.

• Project: Communication Concept / Global market test
• Client: GORE BIKE WEAR® and GORE RUNNING WEAR®
• Creative Director: Jan Ovland
• Photo: Jan Söderström/Jan Ovland
• Copy: Jan Ovland/T Lundvall
• Final Art: Jan Ovland
• Retusch: Mikael Kårelind