Riksförbundet för Social och Mental Hälsa – Brand and concept

Psykisk ohälsa diskriminerar ingen.

We are very proud of this important campaign for the Swedish National Association for Social and Mental Health (RSMH). The split-screen film shows that metal illness can strike anyone, no matter how confident they appear on the surface. The campaign reaches out to employers and schools to raise awareness of RSMH’s education and support in helping them detect and manage metal health issues of employees and students. Read more on the campaign site: http://osynligsmarta.se

A big thank you to Tyler Roth at Company 3 for the color grading: https://company3.com

• Project: Brand and concept
• Client: Riksförbundet för Social och Mental Hälsa
• Creative Director: Jan Ovland
• Photo: Fredrik Reuterhäll
• Film: Fredrik Reuterhäll
• Art Direction: Jan Ovland
• Web: Per Lind Forsberg
• Copy: Jan Ovland
• Illustration: Bo Lundberg